TOKYO, November 12, 2024 – FUJIFILM Corporation has unveiled its ambitious plan to enter the world of professional filmmaking with its first dedicated cinema camera, the FUJIFILM GFX ETERNA, set to launch in 2025. This groundbreaking camera will feature a large-format 102MP CMOS II HS sensor, offering a surface area approximately 1.7 times larger than a standard 35mm sensor. Paired with the advanced X-Processor 5, this powerhouse is designed to deliver stunningly lifelike visuals with rich detail, depth, and color accuracy—perfect for both high-end productions and creative storytelling.
Borrowing technology from the recently released FUJIFILM GFX100 II, the GFX ETERNA combines the best of photography and videography to provide unprecedented flexibility in post-production. Film creators can expect cinematic visuals with extraordinary dynamic range and an effortless workflow optimized for modern production demands.
The camera will debut as a prototype during InterBEE 2024, a prestigious media event held from November 13 to 15, offering the public a glimpse into this innovative addition to the GFX family.
A Legacy in Cinematic Innovation
Since its inception in 1934, FUJIFILM has been at the forefront of Japan’s film industry. From pioneering positive film for movies to introducing the celebrated ETERNA series of motion picture films and the acclaimed Premista and ZK Cabrio series cinema lenses, Fujifilm has shaped cinematic history for over 90 years.
Building on the success of the GFX series, known for its large-format sensors and remarkable image quality, the GFX ETERNA represents a bold step forward. By merging FUJIFILM’s heritage in film production with the technological advancements of its digital cameras, the company aims to redefine what’s possible in modern filmmaking.
GFX ETERNA: Designed for a New Era of Filmmaking
The GFX ETERNA is crafted with filmmakers in mind. It’s not just about having a larger sensor; it’s about providing a larger canvas for storytelling. This cinema camera is set to elevate production standards by capturing breathtaking detail, authentic light and shadow, and natural depth, immersing audiences in compelling visual narratives.
In parallel, Fujifilm is also developing a complementary GF power zoom lens (32-90mm focal length) and a G-to-PL mount adapter, ensuring compatibility with widely-used PL-mount cinema lenses. These additions aim to equip filmmakers with versatile tools for creating feature films, documentaries, web series, and other video content efficiently and cost-effectively.
Expanding the GFX System for the Future
Fujifilm is conducting rigorous field tests to fine-tune the GFX ETERNA for real-world production environments. This development underscores the company’s commitment to meeting the growing demand for high-quality video content that is both impactful and affordable.
The GFX ETERNA isn’t just a camera; it’s a revolutionary platform for cinematic storytelling, bringing more than just “full-frame” capabilities to filmmakers. By delivering a superior combination of resolution, dynamic range, and natural rendering, the GFX ETERNA offers production professionals a tool to create timeless cinematic masterpieces.
Stay Tuned for What’s Next
FUJIFILM promises to share more updates on the GFX ETERNA in the coming months. Whether you’re a filmmaker looking to push creative boundaries or a production house seeking the latest innovations, the GFX ETERNA is poised to become an essential tool in your arsenal.
Follow Fujifilm's journey as it paves the way for the future of filmmaking and prepares to introduce more than full-frame capabilities to the cinematic world.
For now, explore how the FUJIFILM GFX100 II—featuring the same sensor as the upcoming GFX ETERNA—has transformed filmmaking with its exceptional dynamic range, compact design, and professional versatility.
The Future of Cinema Begins Now
Stay connected for updates, and be among the first to experience the cinematic revolution brought to life by the FUJIFILM GFX ETERNA.
FUJIFILM GFX ETERNA Cinema Camera, Video credit FUJIFILM
More information and to purchase please visit the official product page.
